The new .Mobi domains went on general sale this week (26 September to be precise) following a short sunshine period in which the owners of registered trademarks have been entitled to register their domains . The Register gives details of where you can go to buy the domain, and confirms that it will be used exclusively for use on mobile phones and mobile devices.
dotMobi Ltd, the Irish company appointed by ICANN to administer the newest top level domain, is supported by all the big names in the mobile industry, and its investors include:
Ericsson, Google, GSM Association, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, TIM and Vodafone.
There's loads of background information on the dotMobi website and the blog.
I am minded to agree with with Techcrunch UK that " It’s clear that the launch of dotMobi is creating a lot of buzz about using the Web on your mobile, which is a “good thing.”
How that will manifest itself in reality, is another thing entirely, but content providers and anyone with a trade mark, should seriously be thinking about whether they should add the domain to their brand portfolio.
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