Keeping track of what is being said about your business is becoming increasingly significant in a world of exloding content (blogs, message boards, social networking sites, customer review sites - to name but a few).
Matt Homan over at the [non] billable hour points to a great list of the 10 things all businesses should be monitoring:
- Company name
- Company URL
- Public facing figures
- Product names
- Product URLs
- The industry “hang outs”
- Employee activity/blogs
- Conversations
- Brand image
- Competitors
He even goes as far as to say that lawyers should be doing it for their clients, which is actually a very good idea.
The original article over on Pronet Advertising gives plenty of links and detail for those wanting to find out more. And David Sifry of Technorati points to his own vanity search here.
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