Bruce MacEwen, over on Adam Smith, Esq. has a great defintion of what attracts clients to law firms, in a much longer post in which he reflects upon who should be running law firms:
Clients don't sign up with any old firm because it has people with ample social graces, the right club memberships, and alumni networking skills. Clients sign up with firms who have capability. And capability has many dimensions.
Capability doesn't arise in a vacuum or full-blown from the head of Medusa. Capability, in fact, is the sum total result of strategy plus operational and executional ability to achieve the strategic vision. It's well past time to pay attention to the power of the strategic vision and the robustness of the execution.
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