Law firm marketing is a bit of an odd beast. It's one of those things that we all do, to a greater or lesser extent, but it's very hard to get right. Very impressed though with Winston & Strawn's idea of monthly evening sessions in London aimed at digital, internet and technology businesses.
Billed as Essential Law for Start Ups and Emerging Tech Businesses, I first saw it mentioned in the FT. Timely as ever, this month's event was held last night and there's a great write up from one of the attendee's here. Not much help for November but if you are an internet start up then I can't see what you've got to lose by signing up for future events. They even offer free beer and pizza at the same time as their expert advice.
There's a website which is a good use of a meetup.com page and the fact that Bootlaw has got it's own Twitter feed and the two partners are Twittering away (as @bazv and @danversbaillieu for those who are interested) suggests that they really do know what their prospective clients are looking for.
If you don't know, Winston & Strawn LLP is an international law firm with offices all over the place. The London office is at 99 Gresham Street, London EC2V 7NG. And just for the record, I've got no connection with them at all.
Thanks for plugging my 'great write up'. The events are great. Barry and Danvers do a wonderful job. I am definitely going to try to make all of them and write them up on my blog.
Posted by: Lea Simpson | January 21, 2009 at 05:18 PM
Thanks for the nice and indeed, generous, review (which somehow managed to escape our Google alerts until now)! We have been overwhelmed by the positive response to Bootlaw from the London tech community - and glad to see that lawyers at other firms also think it is a good idea.
Posted by: Danvers Baillieu | February 01, 2009 at 05:45 PM