We've just received some direct mail from a legal publisher with a "Warning" as its subject. The Warning reads:
"Are you making costly and embarrassing mistakes when drafting commercial contracts?" and goes on to promote a new edition of a book on commercial contracts.
It's an intriguing approach because I can't imagine any solicitor responding: "Oh, yes, I've been making costly and embarrassing mistakes and must buy this book". Surely they know that solicitors rarely, if ever, admit to making mistakes.
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